COLLABORATIONS

The Perfect Team

SCULPTED // NY & LAS VEGAS

A combination of 4 progressive ready-to-wear / accessories brands fusing art into fashion. Different in form & medium, these brands have come together to show both their individual & collaborative collections.

COCO AND BREEZY
SIR NEW YORK
CLR THERAPY
BERNARD JAMES

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SIR NEW YORK

The Damned Fall 2012: 25 To Life

Suprematism found its base in the application of the fundamental geometric forms, particularly the square and the circle. It originated in 1915 in Russia, established by Kazimir Malevich…

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VAMN

Dark Angels

Dark Angels–Request models RJ King and Misa Patin­szki join Red's Parker Hurley for a fash­ion film featuring the current offerings of SIR New York. Cre­ated as a collaboration between Ramón J. Goñi and Andrew Yang, an unlikely trio comes together for a dark adven­ture, styled by Michel Serruya.

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PRESS

    The Perfect Team

    Sir New York 2013 Spring/Summer

    The brand’s new Fall/Winter 2013 collection is modeled by Shaun Ross and features a multitude of materials, predominantly in black. Highlights include outerwear pieces such as anoraks, zip jackets and pull-overs as well as graphic pants and fitted shorts. Inspiration drives from cross referencing rugged sports with refined, elegant fashion. Check out the brand’s stockists to pick up the collection..
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    Sir New York 2013 Spring/Summer Lookbook

    Sir New York gears up for the warmer months ahead by previewing its Spring/Summer 2013 lookbook. While the high contrast black/white patterns featured in some of the items add a hint of artsy intrigue to the lineup, if not for the short cuts and baggy fits, then the baseball striped sleeveless top and shorts are a dead giveaway for the athletic influences of the collection.
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    SIR NEW YORK AT LIBERTY TRADESHOW NYC

    “Poisonous frogs inspired me”, Auston Bjorkman said. This year’s Liberty Trade Show in NYC brought a list of top brands that showcased their new designs. Out of many of the menswear brands in the showroom, one stood out very innovating -- SIR NEW YORK.  In the brand’s latest collection, they combined surf-wear fabrics on a traditional baseball uniform.
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    #EsFashion: Sir New York Launches #TheNewReality (Love & Hip Hop Parody)

    Because the New York based brand knows a thing or too about stirring up attention. Check out Sir New York’s spring/summer 2013 video for “The New Reality” a parody of popular television reality show Love and Hip Hop and the still editorial below. The rather young brand founded by Auston Bjorkman has made major waves in the fashion industry especially with the new  Urban Street Wear trend in full effect.
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    Arcade 44: The Look // Sir New York // F/W '13 Collection

    Auston Bjorkman of Sir New York takes Arcade44 behind the inspiration and the vision for the Fall/Winter 2013 collection.  ”A tribute to the death of winter”, Sir New York gives us new hope for a cold winter.
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    The Best Men's Style Brands of 2013 (So Far)

    Sir New York very quickly got on the street goth wave a lot of brands are riding, but then very quickly deviated from the usual and blazed their own path. Their baseball shirts were a clear hit in 2013, and the young brand can already count the A$AP Mob and Wiz Khalifa amongst their fans. Luckily for us who aren't rappers and celebrities, Sir opened up an online shop that offers their incredibly fresh goods to the masses.
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    Spotted: Wiz Khalifa Rocks Sir New York in "Reason to Hate" Video

    In an all-over print bomber jackets and matching shorts he wore in the "Reason to Hate" video. Taylor Gang's own joined Tyga, Ne-Yo, and DJ Felli in the three-and-a-half minute clip rocking the Sir New York 

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    INTERVIEW: AUSTON BJÖRKMAN OF SIR NEW YORK

    Sir New York – designer Auston Björkman’s unisex clothing line – is currently one of the most coveted brands in the wake of the recent marriage between high-end fashion and streetwear.

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    RECAP: OAK .GIF PHOTOBOOTH AT POP SOUK

    Even in the rain we had a blast taking everyone’s .GIF for our freshly launched photobooth.oaknyc.com yesterday at Ladyfag’s Pop Souk.

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    Sir New York Opens an Online Shop and Swings for the Fences (Video)

    If you've been paying attention to what's going on in men's style, you probably want to dabble in a trend that we've dubbed "street goth." Even if dressing in an all black look isn't your thing, you can still experiment with the style movement with Sir New York

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    The 10 Best Brands for Building a Street Goth Wardrobe

    Sir New York

    A newcomer but key player in the street goth scene is Sir New York. The collection is full of mix and match options from button-downs, T-shirts, and trousers, to cool additions like baseball tees which are a big trend this season. The brand is also not afraid to add pops of color into the collection—a refreshing break of the monotonous black and white wardrobe.

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    Web Exclusives
    Auston Björkman Talks SIR New York

    Several weeks before the rush of New York Fashion Week I had the opportunity to attend Project NY, a three-day, trade-only event showcasing the Fall 2013 lines of high-end contemporary menswear designers. While there, I sat down with designer Auston Björkman and chatted with him about his label, SIR New York.

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    Sir New York Fall/Winter 2013

    Inspired by “dying glaciers”, while combining print with different techniques and materials such as natural and technical fibers and neoprene. The pictures of the collection I posted below were shot by photographer and Original Plumbing editor Amos Mac.

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    Auston Bjorkman of SIR NEW YORK [VIDEO] A Conversation With…

    After three days spent covering this year’s PROJECT NY trade show, we were the slightest bit tired of hearing a brand rep/designer say their line was inspired by “American heritage”. Want to know from what Auston Bjorkman, SIR NEW YORK‘s Creative Director, takes inspiration? Melting glaciers.

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    A$AP Mob Members
    Rock Sir New York

    So, we joked around last week (kind of) when we said that A$AP Rocky needs to be up on Sir New York. Well, that might actually happen. Looks like two A$AP Mob members have donned the upstart street goth brand.

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    NEW YORK POST

    YOUNG TURKS

    A season of impressive debuts. Designers to watch. Few can nail the gentrified athletic wear as well as SIR New York. For fall, Bjorkman looked to jockeys and hockey goons for inspiration.

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    SIR NEW YORK

    GQ Video

    Mobbing Out: A$AP Mob's PROJECT Picks

    A$AP Rocky's crew loves three things: purple weed, purple drank, and extremely high fashion. So GQ brought along three members of the Harlem-based collective— A$AP Illz, A$AP Josh, and A$AP Bari—to find the trillest looks at NYC's bi-annual menswear trade show

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    VAMN

    We Are Selecters

    SIR NEW YORK FW 2012 by Juan

    Auston Bjorkman combines sporting influences with a touch of provocation, and emphasizes the texture, the illusion and the use of technical fabrics. His collection for the autumn / winter 2012 season is inspired by the cross-references of a macho sport with refined elegant sportsmanship.

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    EDITORIALS

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      The Warrior

      Photography – ROWAN PAPIER
      Style – TORR LOVE
      Grooming – EUGENE KEVIN
      Modle – SUNG JUN
      Assistant – RAF VISSER

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      OAK : Movement

      Sir New York is quickly becoming one of the most talked about and coveted NY based streetwear fashion brands around. Now, in collaboration with Hall Studio and OAK staple Chris Habana, Sir presents a hilarious parody on the reality TV show Love & Hip Hopwith their video and editorial called “The New Reality.”
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      OAK : Movement

      A photograph of a piece of clothing shows us what it looks like, but viewing it in action brings it to life.
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      FLAUNT Magazine examines
      provacative issues and ideas.

      VAMN

      Vanity Teen

      Vanity Teen is a provocative and ethereal magazine, specializing in defying ideas of youth culture shot by editor-in-chief Sbastien

      VAMN

      IN*TANDEM Magazine

      Photographer & Video: Priscilli a Rabenda
      Stylist: Contessa Stuto
      Hair and makeup: Dylan Monroe
      Chinatown background video: Derek Mega

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      VIDEOS

      The Perfect Team

      Sir New York Opens an Online Shop and Swings for the Fences (Video)

      If you've been paying attention to what's going on in men's style, you probably want to dabble in a trend that we've dubbed "street goth." Even if dressing in an all black look isn't your thing, you can still experiment with the style movement with Sir New York

      See Video »
      The Perfect Team

      #EsFashion: Sir New York Launches #TheNewReality (Love & Hip Hop Parody)

      Because the New York based brand knows a thing or too about stirring up attention.

      See Video »

      The Perfect Team

      Spotted: Wiz Khalifa Rocks Sir New York in "Reason to Hate" Video

      In an all-over print bomber jackets and matching shorts he wore in the "Reason to Hate" video. Taylor Gang's own joined Tyga, Ne-Yo, and DJ Felli in the three-and-a-half minute clip rocking the Sir New York 

      See Video »

      SIR NEW YORK

      GQ Video

      Mobbing Out: A$AP Mob's PROJECT Picks

      A$AP Rocky's crew loves three things: purple weed, purple drank, and extremely high fashion. So GQ brought along three members of the Harlem-based collective— A$AP Illz, A$AP Josh, and A$AP Bari—to find the trillest looks at NYC's bi-annual menswear trade show

      See Video »

      Auston Bjorkman of SIR NEW YORK [VIDEO] A Conversation With…

      After three days spent covering this year’s PROJECT NY trade show, we were the slightest bit tired of hearing a brand rep/designer say their line was inspired by “American heritage”. Want to know from what Auston Bjorkman, SIR NEW YORK‘s Creative Director, takes inspiration? Melting glaciers.

      See Video »
      VAMN

      Dark Angels

      Dark Angels–Request models RJ King and Misa Patin­szki join Red's Parker Hurley for a fash­ion film featuring the current offerings of SIR New York. Cre­ated as a collaboration between Ramón J. Goñi and Andrew Yang, an unlikely trio comes together for a dark adven­ture, styled by Michel Serruya.

      See Video »