Here are some looks from SIR NEW YORK FALL/WINTER 2013 Collection. Click through to see more. SIRNY gives us a different take on Street-Goth-Luxury. Pay close attention, street-wear is taking a very interesting turn.
COLLABORATIONS
Sir New York's Spring/Summer 2013 Presentation in the Spa
the Atrium and the Great Lawn of
THE OUT NYC URBAN RESORT
The Damned Fall 2012: 25 To Life
Suprematism found its base in the application of the fundamental geometric forms, particularly the square and the circle. It originated in 1915 in Russia, established by Kazimir Malevich…
Dark Angels
Dark Angels–Request models RJ King and Misa Patinszki join Red's Parker Hurley for a fashion film featuring the current offerings of SIR New York. Created as a collaboration between Ramón J. Goñi and Andrew Yang, an unlikely trio comes together for a dark adventure, styled by Michel Serruya.
The SIR New York Gallery
IDLM extends the conceptual basis of the brand into new territory with an individualized, collaborative vision. Nine unique graphics with artist and painter Dove Drury Hornbuckle. Each design features a variation of SIR in Braille.
PRESS
Several weeks before the rush of New York Fashion Week I had the opportunity to attend Project NY, a three-day, trade-only event showcasing the Fall 2013 lines of high-end contemporary menswear designers. While there, I sat down with designer Auston Björkman and chatted with him about his label, SIR New York.
Inspired by “dying glaciers”, while combining print with different techniques and materials such as natural and technical fibers and neoprene. The pictures of the collection I posted below were shot by photographer and Original Plumbing editor Amos Mac.
Auston Bjorkman of SIR NEW YORK [VIDEO] A Conversation With…
After three days spent covering this year’s PROJECT NY trade show, we were the slightest bit tired of hearing a brand rep/designer say their line was inspired by “American heritage”. Want to know from what Auston Bjorkman, SIR NEW YORK‘s Creative Director, takes inspiration? Melting glaciers.
@ComplexMag @FredPharaoh @BLEUDOPE rocking @Sir_New_York in 'Fuck Em All (Official Video)
So, we joked around last week (kind of) when we said that A$AP Rocky needs to be up on Sir New York. Well, that might actually happen. Looks like two A$AP Mob members have donned the upstart street goth brand.
Is Sir New York the brand that
A$AP Rocky needs to be up on?
People aren't afraid to play with proportion or mix goth, streetwear, and sportswear looks simultaneously. Sir New York is at the epicenter of this change in taste.
High-end leggings from designers like Henrik Vibskov and Sir New York!!!
Between a Keith Herringesque print and a refined abstraction of a baseball uniform, designer Auston Bjorkman describes his collection as a “hybrid of masculinity."
NYLON GUYS
It may come as a shock to learn that Auston Bjorkman used to design "the freaky stuff that scares people"
OAK NYC
We believe this season's collection was a homerun.
NEW YORK POST
A season of impressive debuts. Designers to watch. Few can nail the gentrified athletic wear as well as SIR New York. For fall, Bjorkman looked to jockeys and hockey goons for inspiration.
Essential Homme
Emerging Designer: 7 Question with Auston BjorkmanThings are happening for up and coming New York based designer Auston Bjorkman. We caught up with the busy man to find out a little more about his budding brand, design philosophy and and his fondness for using the Braille language.
GQ Video
Mobbing Out: A$AP Mob's PROJECT Picks
A$AP Rocky's crew loves three things: purple weed, purple drank, and extremely high fashion. So GQ brought along three members of the Harlem-based collective— A$AP Illz, A$AP Josh, and A$AP Bari—to find the trillest looks at NYC's bi-annual menswear trade show
Publicide Inc.
Publicide Inc.’s hang tags and business cards in action. The Sir New York black business cards and hang tags are blind-embossed with the subtle braille logo that perfectly complements the provocative jock minimalism in this sports-themed menswear collection.
Fashion INDIE
SIR New York
was my favorite label to check out last season and they brought it again for SS' 13. Expect graphic patterns, pops of bright colors and linen jumpsuits. "Be still, my heart!"
Common Hype
With its white, black, and bright neon orange booth, it was hard to miss Sir New York at PROJECT New York. We were intrigued and took an opportunity to snap some photos and learn more about the brand.
We Are Selecters
Auston Bjorkman combines sporting influences with a touch of provocation, and emphasizes the texture, the illusion and the use of technical fabrics. His collection for the autumn / winter 2012 season is inspired by the cross-references of a macho sport with refined elegant sportsmanship.
EDITORIALS
FLAUNT Magazine examines
provacative issues and ideas.
HARLEM'S FINEST pgs. 108 - 117
Photos by Wally Sparks
Styled by Bobby Bowen
by Nikolai De Vera
Mate Magazine
Photographer - Rick Day
Stylist: Javier Lewis
I dont like mondays
Influence: Editorial ArchetypeCompare this tough sporty look with the Bowler Tee and Sleeveless Batsman from
SIR New York
Vanity Teen
Vanity Teen is a provocative and ethereal magazine, specializing in defying ideas of youth culture shot by editor-in-chief Sbastien
IN*TANDEM Magazine
Photographer & Video: Priscilli a Rabenda
Stylist: Contessa Stuto
Hair and makeup: Dylan Monroe
Chinatown background video: Derek Mega
This Hearts On Fire
SIR NEW YORK FALL/WINTER 2012
By Editor in Fashion on June 1st, 2012
Ironing Board Collective
Thomas Page McBee, Co-Editor, Co-Founder
DESIGN PHILOSOPHY
Auston Bjorkman started Sir New York after studying Patternmaking, Couture Sewing and Fashion Design at Apparel Arts of San Francisco
He has a background in latex and leather fetish wear. He eventually moved to New York to study Menswear at the Fashion Institute of
Technology and he honed his skills working with luxury designers Thom Browne and Loden Dager.
Sir New York combines athleticism with a hint of provocation and emphasizes texture, optical illusions, dimension and luminosity using technical
fabrics like ripstop, mesh, and reflective textiles along with the likes of Baby Alpaca, Pima, and Sea Island cottons. His detailed minimalist
collections combine sporting influences and cross-references macho sports with refined elegant sportsmanship.
The Inspiration for the Autumn/Winter 2012 Collection is Racing Jockey gear and Hockey Uniforms. Featuring the sparkle bomber jacket, bold
stripes on pant legs and elegant style lines in the shirts and outerwear a monochromatic take on the brightly colored jockey silks. Be sure to
check out the Alpaca Knit Trainers and the Neoprene Overcoat. Spring/Summer 2013 sees Auston playing with Pop Art and original Graphic
Prints in a collaboration with illustrator Ross Schaner. Expect 3/4 Baseball Pants and Metallic Linen Jumpsuits that combines baseball with
apres surfing references.











