COLLABORATIONS

    SIR NEW YORK

    The Damned Fall 2012: 25 To Life

    Suprematism found its base in the application of the fundamental geometric forms, particularly the square and the circle. It originated in 1915 in Russia, established by Kazimir Malevich…

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    VAMN

    Dark Angels

    Dark Angels–Request models RJ King and Misa Patin­szki join Red's Parker Hurley for a fash­ion film featuring the current offerings of SIR New York. Cre­ated as a collaboration between Ramón J. Goñi and Andrew Yang, an unlikely trio comes together for a dark adven­ture, styled by Michel Serruya.

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    PRESS

      Web Exclusives
      Auston Björkman Talks SIR New York

      Several weeks before the rush of New York Fashion Week I had the opportunity to attend Project NY, a three-day, trade-only event showcasing the Fall 2013 lines of high-end contemporary menswear designers. While there, I sat down with designer Auston Björkman and chatted with him about his label, SIR New York.

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      Sir New York Fall/Winter 2013

      Inspired by “dying glaciers”, while combining print with different techniques and materials such as natural and technical fibers and neoprene. The pictures of the collection I posted below were shot by photographer and Original Plumbing editor Amos Mac.

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      Auston Bjorkman of SIR NEW YORK [VIDEO] A Conversation With…

      After three days spent covering this year’s PROJECT NY trade show, we were the slightest bit tired of hearing a brand rep/designer say their line was inspired by “American heritage”. Want to know from what Auston Bjorkman, SIR NEW YORK‘s Creative Director, takes inspiration? Melting glaciers.

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      A$AP Mob Members
      Rock Sir New York

      So, we joked around last week (kind of) when we said that A$AP Rocky needs to be up on Sir New York. Well, that might actually happen. Looks like two A$AP Mob members have donned the upstart street goth brand.

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      The Perfect Team

      NEW YORK POST

      YOUNG TURKS

      A season of impressive debuts. Designers to watch. Few can nail the gentrified athletic wear as well as SIR New York. For fall, Bjorkman looked to jockeys and hockey goons for inspiration.

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      SIR NEW YORK

      GQ Video

      Mobbing Out: A$AP Mob's PROJECT Picks

      A$AP Rocky's crew loves three things: purple weed, purple drank, and extremely high fashion. So GQ brought along three members of the Harlem-based collective— A$AP Illz, A$AP Josh, and A$AP Bari—to find the trillest looks at NYC's bi-annual menswear trade show

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      VAMN

      We Are Selecters

      SIR NEW YORK FW 2012 by Juan

      Auston Bjorkman combines sporting influences with a touch of provocation, and emphasizes the texture, the illusion and the use of technical fabrics. His collection for the autumn / winter 2012 season is inspired by the cross-references of a macho sport with refined elegant sportsmanship.

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      EDITORIALS

        The Perfect Team

        FLAUNT Magazine examines
        provacative issues and ideas.

        VAMN

        Vanity Teen

        Vanity Teen is a provocative and ethereal magazine, specializing in defying ideas of youth culture shot by editor-in-chief Sbastien

        VAMN

        IN*TANDEM Magazine

        Photographer & Video: Priscilli a Rabenda
        Stylist: Contessa Stuto
        Hair and makeup: Dylan Monroe
        Chinatown background video: Derek Mega

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        DESIGN PHILOSOPHY

          Auston Bjorkman started Sir New York after studying Patternmaking, Couture Sewing and Fashion Design at Apparel Arts of San Francisco
          He has a background in latex and leather fetish wear. He eventually moved to New York to study Menswear at the Fashion Institute of
          Technology and he honed his skills working with luxury designers Thom Browne and Loden Dager.


          Sir New York combines athleticism with a hint of provocation and emphasizes texture, optical illusions, dimension and luminosity using technical
          fabrics like ripstop, mesh, and reflective textiles along with the likes of Baby Alpaca, Pima, and Sea Island cottons. His detailed minimalist
          collections combine sporting influences and cross-references macho sports with refined elegant sportsmanship.

          The Inspiration for the Autumn/Winter 2012 Collection is Racing Jockey gear and Hockey Uniforms. Featuring the sparkle bomber jacket, bold
          stripes on pant legs and elegant style lines in the shirts and outerwear a monochromatic take on the brightly colored jockey silks. Be sure to
          check out the Alpaca Knit Trainers and the Neoprene Overcoat. Spring/Summer 2013 sees Auston playing with Pop Art and original Graphic
          Prints in a collaboration with illustrator Ross Schaner. Expect 3/4 Baseball Pants and Metallic Linen Jumpsuits that combines baseball with
          apres surfing references.