The Sir New York design philosophy combines athleticism with a hint of provocation. Sir New York takes inspiration from cross referencing rugged sports with refined, elegant sportsmanship.

Designer Auston Björkman masterfully blends high end couture, street wear, athletics and goth into one decidedly urban collection.

By using neoprene, alpaca, mesh, rip stop as well as cotton jersey and oxfords, using them in atypical ways, often laying and combining them to create new textures and optical illusions.

Sir New York's print game is always innovative. The collaboration of Auston and artist/ illustrator Ross Schaner always produces tight cohesive original artwork.

Auston also collaborates closely with Michel Serruya who oversees the production of the fully fashioned knit wear (the only garments not made in the USA). The luxurious knits are made with Baby Alpaca, Alpaca and Pima cotton yarns. Again, Sir New York shows innovative design in the textures created by the various knit techniques.

Auston Björkman studied Patternmaking, Couture Sewing and Fashion Design at Apparel Arts of San Francisco and has a background in latex/leather fetish wear. He worked at Mr. S Leather before moving to New York to study Menswear at the Fashion Institute of Technology where he met both Michel and Ross. He then honed his skills working with innovative luxury designers Thom Browne and Loden Dager before founding Sir New York in the Summer of 2010. SIR quickly became sought after by noted recording artists, stylists, and press.